In what ways does your media product use, develop or challenge forms and conventions of real media products?
The Enemy's existing music videos usually evoke a gritty feel and commonly consist of simplistic themes, a vague storyline and often feature the band themselves. Their music videos as mentioned are usually simplistic, meaning that there's never a lot going on and doesn't leave you confused so we decided to keep to this for our version. We have only one character in our video, the ballet dancer, and the same girl is used throughout the whole thing. The video is narrative, so it goes alongside the lyrics telling a story which has an easily followed beginning middle and end.
How effective is the combination of your main product and ancillary text?
The general theme has been kept throughout the making of both the ancillary tasks and our music video. We have made sure that both run alongside each other, making sure that both will attract the audience that we are aiming to target. We had already established that The Enemy's music appeals to people from the ages of teen+ and anyone that likes edgy Britpop and Rock music. Our magazine poster features the girl in the video stood outside a terraced house in her ballet outfit. This shows that she's a general working class girl that just wants to fulfill her dream which is the story in the music video.
What have you learned from your audience feedback?
After posting our video on social networking site facebook, it allowed people to watch and share their comments. On a whole we received a positive response which shows that our intentions for our music video worked well, and people enjoyed watching it. Even though the response was good, we know ourselves that there are things we needed to improve on such as camera angles and the general filming.
How did you use media technologies in the construction, research, planning and evaluation stages?
During the construction of our media task, the main technology we used was a camera to film our narrative video to go with the song we chose. Occasionally using a tripod to get a still image but most of the time we would just hold the camera, we felt this gave a more true to life feel to the video. iMovie and Photoshop were frequently used computer programs during the making of our product helping us edit pictures and video clips to get the designs we desired. Having not used them a lot before I have now learned how to use them to quite an extent. During the research and planning stage we used Google and YouTube quite a bit to help with finding out information on the band and other aspects that we needed to know in order to complete our media tasks to a high standard.
